Benefits of Club Membership Communications
General Benefits
There are many benefits to having a website for a private club but most can be summed up as improving club membership communications. Through the resources of the website, members have instant access to unlimited information about the club and the club community. Generally speaking, a club website provides benefits like these:
- Updates members immediately through web pages and built-in member email messaging
- Embraces new computer users – especially older members – with simple and conservative look and feel
- Increases event participation through a better-informed membership
- Improves membership camaraderie and improved sense of community
- Saves time answering questions and allows staff more time to spend directly with members
- Saves money on printing and mailing of promotional materials, directories, newsletters
- Enables achievement of the website as a "critical mass" communications vehicle
Functional Benefits
By providing this modern method of club membership communications, the club delivers information in a much more timely fashion, and communications do not just flow from the club to the members but also from the members to the club through surveys, polls, email, and response forms. Here are some examples of benefits derived from specific website features:
- A membership directory that not only provides a handy reference for members but also keeps itself up to date by prompting members to regularly update their own contact information.
- Member announcements keep members abreast of what is happening today at the club, events, changes, achievements.
- The club's calendar of events can cover everything from wine tasting events to re-paving the tennis courts, all in a place where members can find answers in a few mouse clicks.
- Everybody likes photos, especially of themselves, so photo galleries are great, especially now with the availability of inexpensive digital cameras.
- Reference documents ranging from club by-laws to back issues of the newsletters, contact lists, tournament details and tournament results and just about any other kind of document is readily available for quick member reference…and reduced phone calls for information.
- A survey system to find out what members like and dislike is a superb two-way vehicle for club membership communications with incredible benefit to both members and management. First, it communicates the club's desire to know what members want and secondly, it gives members a voice in club activities and policies, and gives them the true sense of belonging.
- A website with email capabilities built into it enables sending of email messages to all members, to groups of members by special interest and to special distribution lists. Information gets out faster, increasing participation or notifying of changes and specials.
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