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GENERAL DESCRIPTION
Internet websites are quickly becoming the greatest source of information in the world. The ability to instantly access information with just a few keystrokes is what makes the web so attractive. On the other side of this immediacy coin is the necessity to keep information on websites fresh and crisp so that the website visitor sees information that is current and relevant to their search and to their needs.
PrivateGolfCourses.com websites can be updated in minutes; by club staff, not programmers; whenever a change is needed; from any internet connection in the world; and at no cost to the club.
Just a couple years ago it was very difficult to manage changes to a website's content. Website programmers were the only ones who could perform the task. And it was costly because programmers are expensive. And it took a long time to get anything done because every job had to be scheduled with the programmers. All of that has changed now and PrivateGolfCourses.com is leading the change by providing our private club clients with the tools to do all of the updating on their own terms, with their own staff, and on their own timetable. And at no cost.
PrivateGolfCourses.com websites have an update section where all of the information on the website can be managed by club personnel. The Update tool allows club personnel to manage general information about the club, membership information, club history, banquet information, news and events, calendars, membership directory, photos of the club and club facilities and photo galleries of member events. Club personnel can upload newsletters, photos and documents of interest to the membership. In fact, any content on the website can be changed in a few mouse clicks by club personnel.
Best of all, the club's website administrator does not need to be a programmer or any other kind of computer expert. All that is needed is some fundamental computer skills, skills that are very common today, such as the use of Windows, word processing software plus a connection to the internet.
Frequent updates of the content on your club's website will keep members better informed about what is happening at the club. When content is kept fresh and crisp, members will visit the website more and more often to find out what's happening at the club. The website achieves something like a "critical mass" in which members frequently visit for information and come to rely on the website for news and important information. When this "critical mass" is achieved, members will be more knowledgeable about club news and events, their participation in club events will increase, and they will commit to those events in a timelier manner. The club will experience a reduction in general telephone calls and emails requesting information, and staff members will have more time to serve members.
CONTENT MANAGEMENT BENEFITS
- Keeps membership up-to-date on club news and announcements
- Changes take effect instantly on the internet
- Changes are easy to make
- Changes can be made by club personnel with common computer skills
- Changes are free and unlimited
- Changes can be made as often as necessary, without limit
- Enables achievement of website as a "critical mass" communications vehicle
- Enables increased event participation
- Enables better informed membership
CONTENT MANAGEMENT FEATURES
- Announcements. Announcements are given start and end dates and times so they can be set up in advance of going live and will disappear on schedule so the website will never have outdated announcements. Sort announcements for display, set club's time zone for time-sensitive announcements. Maintain library of announcements for recurring use.
- Polling. Set up membership polling questions and monitor results.
- Board. Upload and delete files for use by the board of directors (or other special group)
- Newsletters. Upload Newsletters in Acrobat format and maintain library of past newsletters on website.
- Photo Gallery. Administrators can upload and remove photos for the photo galleries. Attach descriptive captions. Set default gallery for member viewing. Choose slideshow or thumbnail gallery display format.
- Club Links. Create links that take members to other websites of interest
- Calendar. Administrators can upload schedule of club events in simple Excel spreadsheet that is maintained on the desktop.
- Membership Directory. Administrators can add new members and edit and delete members. Assign and reset usernames and passwords. Enable, upload and delete member photos. Permit members to upload their own photos. Create and manage additional, club-specific fields to collect information from members. Enable emailing of member-initiated updates and directory changes to club personnel for updating other systems.
- Site Images and HTML. Upload new photos for website. Edit captions for photos. Upload Word documents saved as HTML for stories about club, e.g., membership, club history, etc.
- Email Messaging. Send email text messages to all members, to special lists created by the club and to member-selected topic lists.
- Surveys. Administrators can create and manage membership surveys. Set surveys to use pop-up window or appear as a link. Attach surveys to different website pages to associate survey with certain part or topic of website. Maintain library of past surveys for recurring use.
- Security. Allow or disallow members the ability to access the members' only section without logging in on every visit.
- Statistics. View many pages of visitor statistics to monitor website use and success.
CONTENT MANAGEMENT REQUIREMENTS
- Managing a PrivateGolfCourses.com website is made very easy
through our sophisticated update section. There are a few
things needed by the club, however.
- Time Required for Content Management. It will take the website administrator just a few minutes every week to update the website so that information on it is always fresh and new. However, it will probably take a few hours every week to prepare materials for uploading - announcements, schedules, photos, documents, newsletters, etc. One way to ease the burden of creating content for the website is to spread the effort among various department heads and ask each of them to provide necessary documents on a regularly recurring schedule, say weekly.
- Computer Skills Required. As noted above, the website administrator
for PrivateGolfCourses.com websites will need a computer that
is connected to the internet. Windows, Microsoft Word and
Microsoft Excel are generally preferred and the club's website
administrator needs only fundamental knowledge of each.
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